Jill Ettinger is a well-respected member of the natural products industry. Starting out as a line cook in a food co-op at age 19, she has worked as a retail manager, natural products broker, manufacturer and consultant, helping companies innovate and become socially responsible forces within the natural products marketplace.
Focusing on promoting healthy food choices, sustainability and cooperative work ethic, Jill is committed to making these significant values more available in our every day food options. She is a highly effective communicator and leader, bringing clarity and focus together with inspiration to companies in their efforts to enhance their triple bottom line performance.
Jill developed the exploding raw food category through her role as Director of Sales & Marketing for Sunfood Nutrition. They are the leading brand in raw, organic superfoods introducing items like goji berries and raw chocolate to the U.S., and parent company of the leading raw food lifestyle website sunfood.com and e-magazine, thebestdayever.com.
Since 1999, Jill has worked closely with Golden Temple, makers of Peace Cereal and Yogi Tea. She was their east coast natural accounts manager for two years, and prior to that, spent five years as an account executive in their brokerage firm SGN, where she was exposed to the inner workings of dozens of forward thinking companies like Clif Bar, Organic Valley, Dagoba Chocolate and Guayaki. She is the Program Director for the Socially Responsible Business Awards, founded by Golden Temple in 1994. The award is considered one of the foremost industry distinctions, recognizing manufacturers for their commitment to harmonized, heart-centered business models.
Documenting the evolution of organic food as part of the critical move towards a sustainable future, Jill co-founded InnerContinental.org, a blogsite exploring consciousness as it develops in both our food supplies and cultural lexicons, like music. Jill is also a freelance journalist contributing regularly to the world music magazine Global Rhythm and various other publications.
In 2001, Jill completed her yoga teacher certification from the Sivananda School of Hatha Yoga in upstate New York. In addition to patience and flexibility, Yoga offers her many philosophical perspectives she finds applicable to developing new business paradigms for the 21st century, and beyond.